VIP Realty Group understands the importance of creating a marketing plan that is effective and commands results.
Marketing includes the exposure of your property to other Real Estate Associates and the public. Your Listing Associate acts as the marketing coordinator, disbursing information about your property to other Real Estate Associates, through a Multiple Listing Service and other cooperative marketing networks, through open houses for Associates, open houses for buyers, through personal and business contacts, direct mail, media, and targeted publications.
The choice of media and frequency of advertising depends on the property and specific market. For example, in some areas, newspaper advertising generates phone calls to the real estate office, but statistically has minimum effectiveness in selling a specific property. Overexposure of a property in any media may give a buyer the impression the property is distressed or the seller is desperate. Your Real Estate Associate is an expert and will know when, where, and how to advertise your property. At VIP, we have an in-house marketing department that works with Associates to develop the best marketing plans to advertise and sell your property.
VIP includes the following when preparing your specialized marketing plan:
Real Estate Professionals Are The Key Source Of First Contact for Home Buyers
Being one of the largest independently-owned real estate companies in Southwest Florida helps ensure that other Associates and offices are knowledgeable about your property, and that they are actively working to help bring qualified buyers.
Upon listing your home with VIP, it can be previewed on the following sites:
Information regarding your home will be placed in highly targeted newspapers and publications throughout the area.
A For Sale Sign is an important tool for advertising and marketing your home. 51% of all real estate sales come from buyers who are attracted to homes displaying signs.
Spreading the word that your home is for sale is important. A great way to get off to a fast start is to let people in your neighborhood know that your home is for sale. Your Listing Associate will work with the marketing department to develop a targeted direct mail program. This program could include, flyers, post cards, and other lead generating promotions.
Listing Associates will conduct previews of your property for other Real Estate Associates and potential buyers. These previews are advertised in the applicable publications and provide a great venue for letting potential buyers tour your home.
The REALTOR® Code of Ethics requires REALTORS® to utilize cooperative relationships when they benefit their clients.